Websites, whether used to provide information or offer a digital storefront, are at the root of everything that we do. Today’s customers spend the majority of their time online, and if they are interested in a company, they will without a doubt search for its website. Having a poorly designed website can immediately dissuade customers from choosing you over the competition, which is why it is so important to have a website that stands out for the right reasons. In this article, we will explore what factors to consider when creating a website of your own.
Appearance and Style
A website is a visible representation of your brand. If a website doesn’t look aesthetically appealing, there is a good chance that visitors will leave feeling underwhelmed. A well-designed website should always be visually appealing and offer visitors a clear image of your brand. When a website looks nice, visitors are more likely to explore it. For example, a high-performing firm website will want to focus on a more professional design, while a local website might be able to benefit from a little more creativity.
Each part of a well-made website will have something to offer a visitor. When someone spends time on your website, you want them to find that their time is well-spent. Providing them with quality content, like high-definition images and engaging text, can encourage them to explore more. Give them a reason to stay on your website. Doing so can help you to create a high-converting website and establish an important degree of trust between you and your audience. This is just as important for a local website as it would be for a big brand’s website.
Nothing is more upsetting to a visitor than a website that takes too long to load. In fact, even a few seconds of load time can cause visitors to look for an alternative. Not only is it annoying, but in today’s world, it can make your company appear unprofessional. As if this isn’t bad enough, it can also lower your rank with search engines, making it less likely for organic traffic to flow to your website.
Ease of Use
When an individual visits a website, it is generally for a specific purpose. It might be to find more information on a topic or to buy products in your niche. Regardless of the reason, you want to make it easy to find what they are looking for. A good website will always offer clear and easily followed navigation. Your visitors should never be left to wonder how to find what they need on your page. Dropdown menus, page links, and little excerpts about the site can make it easy for visitors to enjoy the time they spend on your website.
Ten years ago, it was a safe assumption that most visitors to a website were on a desktop device. Now, with the introduction of powerful mobile phones, tablets, and even connected gaming consoles, adaptability is more important than ever. A website should be able to adapt to the device of the user, especially where mobile phones are involved.
Creating a website that visitors will love isn’t as difficult as some might think. Choosing to design your website with the user experience as a point of focus can guide you to create the perfect site that your audience will truly enjoy visiting. By choosing design principles that support the user, you will find that you are more likely to create a high-converting website that will yield great results.